What is a Landing Page?
Landing Page — a page that in a few minutes will reveal to users all the benefits of your service or product. Such a page is necessary if you are conducting an action, launching a new product or service on the market, or offering your audience something special. The landing page deals with the facts, figures and benefits of the product. It is created using psychological triggers, such as guarantees, reviews, discounts and promotions.
The main task of the landing is to convince the client that he has found exactly what he needs. With the help of selling text and a spectacular image, interest in the product is evoked. Gradually, interest is heated until the visitor sees a call to action and the very opportunity to leave an email, phone or go directly to the order form. The more expensive the product, the longer the Landing Page, because you need more arguments to make a decision.